The Advertising Club of New York’s small business forum was a huge success. The featured speaker was ad industry Icon George Fertitta, President of Margeotes, Fertitta and Partners. The topic was “how a Small Agency Grew Up”, he touched on topics related to his history in the advertising business and laid down some sound advice to those that are young in the advertising business.

He spoke of his start up and the trials and tribulations associated with it, his outlook on the industry and his mistakes along the way. Fertitta put emphasis on setting a long term goal but more so of setting short term, realistic goals to reach along the way. He also addressed the relationship between the agency and the client and gave sound advice on how to be in tune to a clients needs and goals. So those that attended got a real education in the advertising business, but his insight holds true for any business.

So I would recommend the Advertising Club’s forums to anyone involved in the advertising industry. The more insight that you get in the industry that you are in the more successful you can become, the Advertising Club brings that insight with their Small Business Forums and other related events.

For more information on Advertising Club go to www.theadvertisingclub.com