HERE ARE SOME ANSWERS TO FREQUENTLY ASKED QUESTIONS

The ad agency that you choose to work with should provide all the necessary services to properly manage your advertising and marketing program. Each situation varies but depending on your goals, present needs and capabilities, this may include the following:

- Analyzing your current problems and opportunities
-Analyzing your past efforts and their effectiveness
- Recommending effective marketing plans
- Developing a creative and effective message
- Ensuring maximum efficiency in the media planning and
buying that will be used to send out your message

To get the most value out of your agency, make it a partner in every aspect of your business—from what you name it to how you sell it. That said, a truly flexible agency can be an "as-needed" resource you "turn on" when you need it and "turn off" when you don’t. For many advertisers, the agency works as an extension of their own marketing department. For some, it effectively becomes the marketing department. Every situation is unique, but an agency typically brings to the table the following attributes:

- Smart, innovative people
- The ability to turn strategic, creative ideas into
persuasive marketing communications
- An objective, third-party perspective free of
internal politics and bias
- Insights gained from experience with the way
people research and buy products
- Open Minded ideas.
- Knowledge of the various media outlets and how to
get the best return-on-investment (ROI) for your
advertising dollar
- An integrated, 360-degree approach to
marketing you might not get from a firm specializing
in a niche area (e.g., a direct-mail house alone, a radio
station alone, Web development firm alone)
- Accountability—Agencies know they are hired for
good work and fired for bad work. That keeps them
on their toes and ensures you get are getting their very best.

3. Can’t I just do all this stuff myself?
It's really a question of weighing what you do best and what an ad agency does best. After looking at the pros and the cons, many companies decide that it's smartest and very cost effective to form a strong relationship with a good ad agency.

The first step is to map out your goals that you would want met with the ad agency. Clearly stating your objectives in writing is a the best way to relay your thinking. And, it creates a starting point on which you would use when evaluating ad agencies.

Here are a few of the keys to getting the most from your agency:

- Set high standards
- Set goals based on a broad internal understanding
of what your marketing is designed to accomplish
- Communication across the board, keep those lines open
- Have as few approval levels as possible
- Recognize that when you work as a team
with your agency, your agency will like to work with
you—and it will show in your advertising
- Have highly skilled people on your side of the table

6. How do I measure the results of my advertising campaign?
Advertising effectiveness can be measured using quantitative and/or qualitative techniques. The way you go about it depends on what you are trying to measure. Are you interested in building broad awareness for your brand? Do you need sales leads for your reps? Are you in a direct sale mode where you need to make the phone ring? Determining what you want to do will shape the way you go about evaluating effectiveness of your marketing efforts. Once you know that, it may be a matter of analyzing the number and types of leads you’re getting from your ad program. Or, you may want to "take the market’s temperature" using brand awareness surveys to evaluate your brand recognition. Anecdotal evidence is another way to measure success. Are your salespeople finding that their reputation precedes them? Do customers know your company and what product they are selling before they arrive on their doorstep? If so, your advertising is probably hitting the target.

One of an agency's roles is to help you form realistic and appropriate measures of effectiveness. Remember how the Internet brought a whole new set of metrics into play? Suddenly, companies could get instant feedback on which banner ad was driving the most people to click through to their website. While it may have appeared to be the holy grail in evaluating advertising effectiveness, it turned out not to be so. Click-through can be one way of measuring effectiveness, but it is only one way. Companies now look at not just click-throughs, but at branding and the power of the Web to help make or break a company’s image—the measure of a company being in the eyes of the beholder.

By helping to bring a proper perspective to your marketing strategies, means and goals, we will work with you to develop a useful measures of effectiveness and marketing success.

7. How do I figure out what my budget should be?
Historical spending is one way to set an ad budget, but not the best. Percent-of-sales is another approach, but should be guided by factors like company size and product stage (maturity). Another method is the task at hand approach whereby a list of goals drives a list of strategies which in turn drives a list of tactics or tasks. Each task is then assigned a cost and the sum is a budget.

New Age Media Concepts is one of the premiere and most innovative advertising and marketing companies in the US today. We provide our clients with quality advertising services, strategic marketing and media planning services, effective media and public relations services. We work closely with our clients to help them reach their realistic goals both today and in the future. So whether you are a publicly held company or a privately held company our public relations services can be an asset to your company, whether you have a huge company or a small company we can be an asset to your company. Our belief is if you build on a solid foundation you build brand strength.

Yes, New Age Media Concepts can be an asset to both publicly and privately held companies. We provide our clients with advertising, media planning and buying, marketing and public relations services to ensure a successful campaign. We work closely with our clients and become their marketing department in some cases. It's our job to work with our clients to help build their business through strategic planned advertising and marketing plans.

10. What makes New Age Media Concepts right for me?
To us each client is an important client, no matter how big or small. We always have an open line of communication with our clients that allows them to relay any ideas or concerns that they may have. We work not only to develop good advertising creative but to develop creative that leaves a lasting impression, this is essential in the brand building process. We are in tuned to our clients prime audience, we make sure that anything developed is geared towards reaching our clients objectives. Keeping in tuned to our clients competition is also essential.

We bring more to the table then just advertising creative, we bring to the table our knowledge in effective media planning and buying, marketing, media and public relations. This allows us to launch a campaign that will get results.

So is New Age Media Concepts right for you?, well if you are looking for a solid and innovative ad agency that will fight tooth and nail to ensure that your campaign is a success, then we are right for you. If you are looking for an agency that is in tune to product and brand life cycles, then we are right for you. If you are looking for effective advertising solutions and innovative methods, then we are right for you.

11. How is my advertising account team structured?
We surround surround each advertising project with a team consisting of the right people to get the job done. Need media exposure? we can do that, Need a speech or a press release written?, not a problem, Need a Marketing strategist? Bingo, Need Web design?, Sure thing, Need Television creative?, but of course, Need a winning team on your side?, Look no further. We have all that right here.

We also understand that there may be instances that we won't have a certain resource that may be needed for a campaign. This is when our strategic alliances come into play. Maybe your campaign calls for some audio production work, or a good printer, maybe you need a good writer. Or perhaps you need an illustration in a very particular style. Possibly a model for a photo shoot. Our network of talent, freelancers, photographers, programmers, etc. can be a major resource for our clients.

12. How do you charge for your services?
Like any business, we make money by satisfying a need. The actual methods by which we are compensated vary depending on our business relationship with any given client. Often, we begin working with someone on a project basis—specific work for a set price. As more and more of the agency’s services (e.g, public relations or media analysis/planning/buying) come into play, the nature of our relationship often grows into a fee-for-service model in which the agency is paid on an hourly basis. Or, in cases where we and the client agree there’s a good fit with long-term potential (and we want to make it even better), we’ll prepare a letter of agreement that spells out all the terms of the relationship. This agreement may include a monthly retainer fee. The benefit of this arrangement is much like that of having a utility’s budget plan: you know exactly how much is budgeted each month for those services.

At the end of the day, whether we're compensated on a project, or hourly basis, through media commissions or through a retainer, the acid test is simple: if you feel you got what you paid for, the compensation arrangement is working. In order to have long term client relationships, our success lies in providing good performance for good value.

13. Can I just use your Media Planning and Buying Services?
Yes, we will work with you on developing an effective media plan and handle all the media buying for you as well.

15. Can I just use your Media and Public Relations Services?
Yes, we will work with your company on its public relations campaign, we will work on generating media interest for your company or product.

16. Can we just use New Age Media Concepts for just one of our products advertising campaigns?
Yes, we will work with your company in building brand awareness for your product.

17. What my first step?
Either call us at 888-463-9237 or email us either through our website or at info@namct.com