Product Placement Services, Television, Film, Music, Events, Branded Entertainment

Beyond Product Placement

New Age Media Concepts can work with those innovative advertisers that are looking to maximize their branding efforts through the use of entertainment. We work closely with advertisers to pinpoint their goals and connect them with the right entertainment situations. We also work closely with the entertainment industry in order to have access to those opportunities, this may be film, television, music or events.

Film

New Age Media Concepts can be an asset in attracting the right advertisers for each project. We will work closely with you to develop a wish list of potential situations and map out how it would be integrated into the film without the film losing its integrity.

Music Video

New Age Media Concepts can be an asset in attracting the right advertisers for each video. We will work closely with you to develop a wish list of potential situations and map out how it would be integrated into the music video.

Television

New Age Media Concepts can be an asset in attracting the right advertisers for each television project. We will work closely with you to develop a wish list of potential situations and map out how it would be integrated into the show without the placement becoming intrusive.

Read The Following Product Placement Article

Have you ever watched a movie and saw one of the main characters holding a can of his favorite soft drink or working on a particular brand of computer?

I’m sure that you have, this is called product placement and it’s as common in the movie industry as a cold is to humans. This is a form of advertising that is less intrusive than a traditional advertisement and is weaved into the movie to appear seamless.

Examples of successful product placement endeavors include the James Bond movie series; ever notice the trend that it sets for the car that appears in the movie? , What about the movie “Smokey and the Bandit”, the Pontiac Trans Am that was placed in that movie helped to drastically increase sales of Tran Am’s, one other example is “Back to the Future”, famous for the major Pepsi push.

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Product Placement Defined

Product Placement is the process of integrating an advertiser’s product name or service into non-obtrusive media settings, product placement in movies and television have been a popular alternative marketing strategy to date. The benefit to the marketer is the exposure to a large audience in an environment that is perceived to be objective.

During a time when consumers are getting saturated with traditional media advertising, product placement in movies and in television are methods of advertising that reaches consumers in a seemingly indirect fashion. This can be an inexpensive way to build national recognition for your company, product or service, this can be an asset in enhancing your corporate image as well as provide several different promotional opportunities in some of the most successful movies and television programs today.

Let New Age Media Concepts involve your company in the exciting world of entertainment and be an asset to your branding process, the benefits are limitless.

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